Welcome to G.R.O.W. with Julia

A Live Growth-Focused Membership Community for Heart-Driven Marketers and Entrepreneurs

You already know content brings growth.

You already know that 92.9% of global traffic comes from Google: Google search, Google Images, and Google Maps. (Sparktoro)

You already believe SEO drives 1000%+ more traffic than organic social media. (BrightEdge)

But you’re stuck on the how. 

And you don’t just want another course or a book on it.

Heck no. You’ve been dreaming of a live mentor, available on-demand, with an individualized answer for your solution and a cheat sheet/template you can use to put it into place. Customized for YOU.

This is G.R.O.W. 


Start Your G.R.O.W. Membership NOW — Closing Cyber Monday, November 30

When you know your why, everything gets clear. When you know why, it’s easy to see the HOW. The WHAT. The WHERE.

G.R.O.W. stands for Gather Round Our Why (together).

Hi, I’m Julia McCoy — the founder and mentor behind G.R.O.W.

Dear marketer,

I was once just like you. 

Flashback to 2015. I’d been running my content agency Express Writers for four years. I’d published 215 blogs and was making roughly $29k a month.  

We were stuck, bigtime. Unable to scale. Hitting a glass ceiling. 

I began to wonder if we’d ever achieve exponential growth. 

And you know what I wished for with all my heart back then?

Someone to tell me what to do. A cheering squad to back me up when all those doubts and questions started crowding out the light. A helping hand when I fell down. 

Fast forward to today, Express Writers is thriving. From a tiny startup worth $75 to a growing seven-figure writing agency with 90 people on staff, three best-selling books to my name, an Entrepreneur column, industry speaking gigs under my belt, and multiple ventures successfully built through content… 

I’ve come a long, long way from the anxiety-ridden content creator I was at the beginning. 

But the truth is, it was hard. 

I got knocked down again and again. I got lost countless times. I made innumerable mistakes and once came close to completely shutting my company down. 

I personally know that producing great content gets lonely.

It takes a VILLAGE to do content well (for your boss, your client, yourself).

That’s why I dreamed up G.R.O.W., the content growth community I desperately needed back then. 

With G.R.O.W., you’ll get my secrets to success without the hard knocks, mistakes, doubts and unanswered questions. 

This is content hacking – the smart, long-term, evergreen way. We’ll grow, together.


Is G.R.O.W. Right for You?

Also, are you right for G.R.O.W.?

As the saying goes, “your money isn’t worth anything to me, if my product isn’t worth anything to you.” 

However, you have to be ready to commit for my community to be worth the ROI (and then some). Here’s who should exit this page right now… and who we want in G.R.O.W.

Do Join G.R.O.W. if You’re…

  • A heart-centered entrepreneur or marketer
  • Someone whose heart is in your brand and marketing, but whose head and hands aren’t sure what to do

Don’t Join G.R.O.W. if You’re…

  • Not interested in an SEO, content-first approach for growth
  • In it for quick hacks, not ready to commit to a long-term haul
  • An egotistical jerk
  • A bro marketer just looking out for yourself
  • A lazy marketer unwilling to do the work

How Much Is Live Training, Personalized Coaching, and a Network of Friends and Supporters Worth to You?

Need a trusted coach to guide you in the right direction of your growth goals?

That’s expensive. 

In fact, I’ve heard of coaches charging anywhere from $375-$3,000 per hour. 

And you know what?

People pay those prices just to get that boost up when they fall down. To get someone to cheer for them. To get ANSWERS to all their QUESTIONS. 

Because having a mentor and real friends does pay off. 

But I won’t be charging you anywhere near the prices I mentioned. 

In fact, you can get an entire month of G.R.O.W. membership for only $150. That’s $5/day. What would that $5 investment per day be worth to you? Dividends, if you put this community to good use! 

  • G.R.O.W. Slack workspace, all channels, + messaging support from Julia & team
  • Dedicated FB Group for access to 2x/month LIVE trainings with Julia + experts
  • Group coaching customized to you (just fill out the group coaching form ahead of our call) + email reminders to join
  • G.R.O.W. Drive Community folder — documents created & consistently updated by Julia to enable your quick wins in your growth journey
  • Cancel anytime, pay month-to-month

Content Hacker™ training, created by Julia McCoy, is used and trusted by:

Avant Capital Strategies

What You Get When You Join G.R.O.W

G.R.O.W. isn’t your usual 1000-page textbook packed with jargon you won’t remember.

Neither is it a course with pre-recorded material. 

While both of those are in fact useful to build foundational skills, your next-level of growth doesn’t typically come from either area. Instead, it comes from hands-on experiential learning, LIVE. Life is something you live, right? But, the problem here is the tendency to fail at content is much greater without a group of mentors consistently showing up to train you on what to do next. 

That’s what G.R.O.W. is all about. It is your guiding North Star in the Wild West of content marketing.  


A living, breathing, community filled with like-minded people. Get access to our G.R.O.W. Slack workspace for daily support and dedicated channels for ALL the growth topics you need. Plus, membership in a thriving Facebook group where we go live twice a month. It’s a group of heart-centered entrepreneurs and marketers, just like you.


Group coaching sessions EVERY month. No pre-recorded content comes with G.R.O.W. Instead, we’re going live, together, 2x a month. You can join from the comfort of your home. Do it completely at your own convenience — join us every month, every other week, or, catch the replays. Send in questions ahead of time to have your custom content questions addressed. Joining me for your training will be top-notch guest experts, and my own trained Strategists.


Every month, I’ll focus on training you on the advanced versions of my six core frameworks for growth through content — LIVE. We’ll hit one framework per session. There are six core frameworks that I’ve been teaching for a while, and have been proven already in my content strategy course. In G.R.O.W., I’m bringing you “the next level” of my six core frameworks of growth through content. My goal is to help you grow much faster by helping you eliminate the mistakes that slow most content marketers down.


A G.R.O.W. quick-win library of templates and frameworks. Stuck in the process of growth through delegation? Don’t know which tool to use for which content scenario? Unclear on your vision? Confused about SEO? G.R.O.W. has a guide for that. I’ve been handwriting a members-only library of templates, guides, and frameworks that I’ll continually update. Just head to the Drive, pull out the super easy-to-read resource you need, and get to work! Quick wins is the goal here.

No Strings

One low-cost price. Every month. Cancel anytime. No $10,000 course here — but, you are tapping into thousands of dollars worth of training for just $150/month. (For example, a single coaching call with me or one of our mentors costs $200-500.) What could this $5/day investment do for you and your business? This is the subscription you’ve been dreaming of, for a growth community and mentors that remains forever accessible in your back pocket. Pay every month so we can run the community and make it great; cancel anytime if you’re not up for it that month. Reactivate anytime, too.

How Does G.R.O.W. Work?

Think of G.R.O.W. like a fast-track growth incubator for heart-driven marketers and entrepreneurs that want to achieve success through content.

We’re only opening this community to 100 seats max — first come, first serve.

We close the doors Monday, November 30, at 11 PM CST.

On December 1, G.R.O.W. class is in session. Access to G.R.O.W. Slack workspace and our live experts opens up on that day. Plus, you can send in questions for your first group coaching call. 

Our G.R.O.W.-member-only library of content opens up when you enroll. Stay tuned to your email. You’ll get notified about everything, if you’ve subscribed and paid during our open launch period.

There’s no pre-recorded content here. It’s all live. Even the library of G.R.O.W. resources, which features quick-win guides and templates written by Julia, is considered “live,” and will continue to get updated over time.

Going forward, every single month, you’ll get to meet LIVE with top content hackers — myself and our experts, from the comfort of your own home. And on a daily basis, you’ll get your questions answered, in the Slack threads customized to your pain points and growth goals. 

For the live coaching calls, we’ll even have top experts joining me to train you live that come directly from executive positions behind the tools we content marketers use and love on a regular basis.

What If I’m an Existing Content Hacker Alumni?

Newcomers that aren’t in The Content Hacker™ Academy: If you don’t have a skillset mapped out yet — i.e., SEO writing, or content strategy, and you find that out along the way, we will recommend a video course to boost your skills. (We won’t just recommend our own, too!) 

But if you choose to enroll in our Academy courses while in G.R.O.W., we’ll give you a members-only offer to get our Content Hacker™ Academy training courses for a significant discount, inside the community. You DON’T need to get a seat to our courses to enroll, so this is entirely optional and up to you.

For existing Content Hacker™ alumni: G.R.O.W. will build on the skills you already have, and challenge you to higher, further, and greater heights as a marketer or entrepreneur. Get ready. It’ll be amazing!

Experts Joining Us for Your Training

As they say… it takes a village! And that couldn’t be more true in content marketing. And that’s why we’ve booked top-notch experts – real content hackers – to join us in the Slack and FB group community to help train you.
Julia McCoy

Julia McCoy

Lead Mentor, The Content Hacker™ Academy & G.R.O.W.

Jacob McMillen

Jacob McMillen

Copywriter & Writing Coach,


Evgenia Verbitskaya

Content Marketing Specialist at SEMrush

Vlado Pavlik

Vlado Pavlik

Digital Marketing Lead at Mangools


Alexander Cordova

Content Strategist, Express Writers

Kira Nelson

Kira Nelson

Content Strategist, Express Writers

The 6 Advanced Frameworks I’ll Teach You in Grow

framework 1 brand content differentiation factor


framework 2 getting to know your audience


framework 3 getting traffic & prospects (seo & more)


framework 4 building your content house


framework 5 consistency, quality & time


framework 6 creating a brand ecosystem


You can learn about these frameworks in my book, Practical Content Strategy and Marketing (which has been read and picked up in over 90 countries!), and watch my on-demand, fundamental skill-building videos and complete the exercises in my Content Strategy & Marketing Course, too. 

All of those frameworks I developed back in 2017 still apply. Here’s what’s new. In G.R.O.W., my LIVE training sessions will take you deeper into each one. It’s content you’ll never see anywhere outside G.R.O.W. Here’s a quick idea of what we’ll go through.

framework 1 brand content differentiation factor

G.R.O.W. Framework 1: Know Your Brand Content Differentiation Factor

Before you get to know your audience, you need a strong brand, or at least the basis of one. Don’t worry about content or a fully-fledged website yet. You’ll build this in the other frameworks. You need a great idea that stands out from the crowd. Think BHAG — Big Hairy Audacious Goals, and celebrate a big vision.

framework 2 getting to know your audience

G.R.O.W. Framework 2: Get to Know Your Audience

It’s time to get to know who you “sell” to, from a value-first perspective. Who needs your solution faster than a fallen patient dialing 911? In this framework, I’ll teach you how to intimately get to know your audience and their pain points, with templates you can use–like now.

framework 3 getting traffic & prospects (seo & more)

G.R.O.W. Framework 3: Earn Traffic & Prospects

You’ve got a brand idea. You’ve got the audience. You know the pain points. Now, it’s time to think about how to earn your traffic, and connect them to a sales pathway. 

framework 4 building your content house

G.R.O.W. Framework 4: Build a Content House

Build, build, build that website–and make it as beautiful and as amazing as you want. It’s time to create a brand “house” that you’ll get known for, over time.

framework 5 consistency, quality & time

G.R.O.W. Framework 5: Consistency, Quality, & Time

There. Are. No. Hacks. To. Long-Term. Success. Repeat after me. Consistency and quality over time is your secret sauce. Some days will feel like letdowns. But years later, you’ll be oh-so-glad you committed at the beginning. G.R.O.W. is the community you’ve been waiting for that focuses on long-term success.

framework 6 creating a brand ecosystem

G.R.O.W. Framework 6: Creating a Brand Ecosystem

The magic happens when you have an ecosystem. This is my advanced and completely rehauled framework, JUST for G.R.O.W. community members only. I’ll train you live on how to build your content marketing brand ecosystem, month-after-month, for massive results over time. (Like Jack’s beanstalk.)


Can I get a refund if G.R.O.W. isn’t right for me?
Given the nature of G.R.O.W. as a growth-based LIVE community, we don’t offer money-back guarantees. However, you only pay one month at a time. If you feel the program isn’t for you, simply cancel at least seven days before your next month, and we won’t charge you a single cent more.


Easy, no-hassle monthly commitment.

Can I join G.R.O.W. later?
Unfortunately, no. You see, my team and I have only enough time to go LIVE. What we want is to work with the same dedicated group from start to finish. We want to provide 10x quality and focus. This is why we’re only open from Black Friday to Cyber Monday. After that, we’ll close indefinitely to focus on our members. The next time we open, it will either be another open/close, or an application process.
When can I start my G.R.O.W. membership?
You can sign up any time from Black Friday, November 27 to Cyber Monday, November 30 at 11pm CST. But hurry! We’re only accepting 100 G.R.O.W. members. We’ll close on November 30 or once we hit 100 members, whichever comes first. Class begins and G.R.O.W. access opens up December 1.

“I am very excited to have become a Certified Content Strategist via Julia’s Content Strategy & Marketing Course! I am passionate about developing websites, but I had been looking to go beyond just giving my clients an attractive, functioning spot on the internet. Discovering Julia’s passion for creating, presenting, and promoting excellent content was the perfect fit for gaining a skill and service that I wanted to offer. I came away from the course feeling confident, energized, and eager to serve my clients.” 


Bruce Thede

Web Developer,

“I don’t know how I found Julia, but I’m glad I did. Her course materials are comprehensive and up to date. After learning the groundwork, you will have the skills to write optimized and interesting posts. She introduces you to many of the cutting edge data tools out there (SEMrush, BuzzSumo, Ahrefs to name a few). Her Practical Content Strategy and Marketing Course and the Expert SEO Content Writer Course were great! Julia has taught me enough to start getting great ideas for a future in the content marketing industry. Go for it!”


Stuart Williams

Content Creator, The Consciousness Portal

“As a digital strategist, I’ve been able to grow my end profits with the course and apply what I learned from Julia to create high ROI content, ultimately turbo-charging my content strategy game.”

Mariana Norton

Business Success Strategist,